Every signal from every activity,
mapped to
the right account and opportunity
Your CRM is messy. Duplicate records, multiple opportunities. Oliv reasons through
all of it and maps it all correctly, so your data is always where it should be.
THE CORE PROBLEM
RevTech companies assume a clean CRM
Gong, Clari, Salesloft or Salesforce all rely on rule-based approaches to map activities to objects. Your CRM isn't clean. Your pipeline isn't linear. Oliv works with the reality, not the ideal.
Look up based on email domain. Find account. Find opportunity. Done. A static lookup. One domain maps to one account, which maps to one opportunity.
Clean in theory. Fails constantly in practice.
Oliv AI looks at the full picture and reasons as your sharpest human would. It reviews all open accounts, all opportunities, relationship history, conversation context and online M&A news to determine the right account and opportunity for the activity.
It determines where each activity belongs and maps cleanly.
WHERE OTHERS FAIL
Four scenarios that break every rule-based system.
These are not edge cases. These are real-world situations your revenue team runs into every week. Oliv handles all of them.
01
Multiple opportunities open in the same account
Your team is selling two products to the same company. Two separate opportunities, two different buying groups. A rule-based tool picks one and ignores the other. Activities get filed in the wrong place.
I just got off a call with Modern Moto, but I have no idea which deal was updated. We have three open there.
Sales Executive
02
One call covers multiple accounts
A partner call where your rep discusses three different customer accounts in one conversation. Each account has its own opportunities. A rule-based tool checks the email address and logs everything to the partner account, instead of customer accounts and opportunities.
We had a partner sync where we talked about five different customers. None of it showed up in our CRM.
Revenue Operations Manager
03
Company acquired, email domain changed
You have an open opportunity under Company A. That company got acquired. The contact now emails from a Company B domain. The tool sees an unknown domain, finds no match, and drops the activity entirely.
Our contact at Acme moved to NewCo after the acquisition. Now nothing maps and the whole account looks dead.
Account Manager
04
Duplicate records and stale CRM data
The same account exists twice in your CRM. One is active, one is a ghost. A rule-based tool picks one at random. Oliv looks at recency and engagement signals to find the live thread and, as a byproduct, cleans up duplicates.
There are two accounts for the same company in Salesforce and nobody knows which one is real. We just pick one and hope.
Sales Operations Lead
THE MECHANISM
How Oliv figures out where every activity belongs.
Capture the full activity
Every email, call, calendar event, Slack message. Captured as a rich context object with participants, content, and timestamps.
Captures activity metadata and discards the content of the activity, e.g. the transcript, email body, etc.
Pull every candidate object
Not just the obvious email domain match. Consider all accounts, all opportunities, all contacts, including acquisition adjacencies surfaced through live web research.
Pulls the obvious account match based on email domain. Anything outside that logic gets missed.
AI reasons through the full picture
Oliv weighs every signal the way a senior revenue team member would. Recency, engagement history, conversation content, relationship context. Then determines the correct mapping.
Picks the first available account, contact and opportunity. No factoring in duplicates, multiple opportunities, etc.
Cleans CRM along the way
Write clean data and saves time for RevOps. Activity lands in the right place always. It cleans as it goes. The messier your data, the more value Oliv creates.
Activity lands somewhere. Wrong place, no one notices. Issues get raised, data stays dirty.
The older way was a simple lookup. But that is not how a seller thinks. A seller looks at all their open accounts, thinks through context, and figures it out. Now AI can do that. That is exactly what we built.
— Ishan, CEO, Oliv
Don't take our word for it, test it with
your own data.
Oliv works with your data exactly as it is. No cleanup sprint. No CRM audit. Just accurate activity mapping from day one.