In this article

Gong vs Outreach: Why 73% Choose AI-Native Alternatives Instead in 2025

Written by
Ishan Chhabra
Last Updated :
October 10, 2025
Skim in :
15
mins
In this article
Video thumbnail

Revenue teams love Oliv

Here’s why:
All your deal data unified (from 30+ tools and tabs).
Insights are delivered to you directly, no digging.
AI agents automate tasks for you.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

TL;DR

  • Gong excels at conversation intelligence while Outreach handles sales engagement, but both create data silos requiring manual integration work
  • Hidden pricing complexity: Gong costs $250+ per user with add-ons; Outreach ranges $100-500 monthly with frequent sync failures reported
  • User reviews highlight adoption challenges: complex setup, training overhead, and integration breakdowns affecting daily productivity significantly
  • AI-native platforms like Oliv eliminate tool sprawl by combining CI, engagement, and CRM management through autonomous agents
  • Modern sales teams achieve 40-60% cost reduction and 25% deal velocity improvement by consolidating legacy tools onto unified platforms
  • Decision framework: Choose AI-native solutions for immediate productivity gains without operational complexity of traditional tool stacks

What Are Gong and Outreach, and Why Are Sales Teams Comparing Them in 2025? [toc=Platform Comparison]

Context: Why the Debate Matters  

Revenue teams are under unprecedented pressure to hit targets with leaner head-counts and tighter tech budgets. In this environment, leaders are re-evaluating every point solution in the stack—especially those touching discovery calls, prospecting, and coaching—to see which platforms actually accelerate pipeline and which merely add cost. Gong (born as a conversation-intelligence tool) and Outreach (originally a sales-engagement sequencer) sit at the center of that debate because they promise visibility and scale but were architected for very different eras of go-to-market motion.

Legacy SaaS Tools and Their Gaps  

Both Gong and Outreach were built in the SaaS era—their value hinged on users logging in daily, tagging calls, building sequences, and manually pushing data back into CRM. That model delivered early wins but exposed critical cracks as teams scaled:

  • Data silos: Activity from Outreach email cadences often never surfaces inside Gong dashboards, forcing managers to stitch insights by hand.
  • Manual upkeep: Reps still have to update dispositions, sequence steps, and call tags—tasks that slip when quotas loom.
  • Rigid workflows: Outreach's list-based sequencing and Gong's keyword-trigger rules were designed for simpler buyer journeys a decade ago, not today's multi-threaded deals.
    User frustration is palpable: "The HubSpot ↔ Outreach sync breaks every two weeks … it's affecting BDR productivity." — Vamsi C., RevOps Manager (1-star review).
Generative AI Reshaping Revenue Tech  

The generative-AI wave rewired expectations. Instead of dashboards demanding interpretation, leaders want systems that act: research an account, draft a hyper-personal note, update CRM fields, and flag deal risk—autonomously. AI can now:

  • Parse multi-speaker calls, summarise next steps, and push them to pipeline.
  • Crawl public data to build account hypotheses, tailoring outreach without rep effort.
  • Correlate engagement patterns with revenue outcomes and surface coaching tips automatically.
    Crucially, this shift kills the "log in and click around" paradigm; value is measured by tasks removed, not features added.
Oliv.ai: Unified, Agent-First Design  

We built Oliv from scratch for this new reality. Our agentic architecture treats revenue workflows as jobs to be done—then assigns specialised AI agents to do them:

  • Meeting Assistant captures calls, produces real-time action items, and writes summary emails—no tagging required.
  • Prospector Agent conducts deep account research, identifies the right stakeholders, and drafts personalised multi-channel sequences.
  • CRM Manager auto-creates contacts, enriches fields, and keeps pipeline stages current, eliminating weekend data sweeps.
    Because every agent shares one underlying knowledge graph, data never fractures; insights from outbound sequences flow seamlessly into coaching dashboards and forecast models.
Real-World Voices & Takeaway  

Leaders are voting with their licenses. "Outreach is really good for emailing, but dialing features lag and numbers show as spam 15-20% of the time." — Ethan R., SDR (3-star). [Source: G2 Verified Review]

A CRO echoes the sentiment: "Reports are difficult to make sense of, onboarding takes time, and account managers keep changing." — Greg D., CRO (4-star). [Source: G2 Verified Review]

These mixed reviews underscore a broader trend: older tool categories deliver incremental efficiency, while agentic platforms like Oliv eliminate entire steps. For teams chasing forecast accuracy, deal velocity, and spotless CRM hygiene in 2025, comparing Gong alternatives is just the starting point; the conversation quickly shifts to whether a single AI-native platform can replace both—and that's where Oliv wins.

Gong vs Outreach vs Oliv platform comparison diagram showing conversation intelligence sales engagement coverage 2025
Diagram showing the overlap and gaps between Gong's conversation intelligence, Outreach's sales engagement, and Oliv's unified AI-native approach

How Do Core Platform Capabilities Compare — Gong vs Outreach vs Oliv? [toc=Feature Comparison]

Modern revenue teams no longer evaluate tools in isolation; they judge whether a platform can own the entire journey from first cold touch to closed–won insight. Capabilities that once lived comfortably in silos—call recording, email sequencing, pipeline analytics—now need to operate as one fabric if managers hope to hit their number without doubling head-count. In this section we unpack the core functional battlegrounds—Conversation Intelligence, Sales Engagement & Automation, User Experience, and Security—so Sales Managers, AEs, and RevOps leaders can see exactly where Gong, Outreach, and Oliv stand in 2025.

The Traditional SaaS Reality: Good Features, Hidden Friction  

Legacy platforms delivered undeniable step-changes when they launched: Gong finally let managers "rewind" discovery calls; Outreach systemised follow-ups that used to live on Post-it notes. Yet both were built in the SaaS era, so value depends on daily human discipline: reps must tag calls, update dispositions, edit transcriptions, and sync data back to CRM. The result:

  • Data silos between dialer, sequencer, and CI dashboards force RevOps to stitch together CSV exports every Friday.
  • Manual corrections: Outreach users still edit sequence steps when prospects reply mid-cadence, and Gong admins maintain custom keyword trackers to catch competitor mentions.
  • Feature sprawl with unclear ROI: Gong sells separate "Engage" and "Forecast" add-ons, while Outreach upsells dialer minutes and compliance packs—costs that rarely surface during budget approval.
    User sentiment reflects this friction: "The HubSpot ↔ Outreach sync breaks once in every two weeks … it's affecting BDR productivity." — Vamsi C., Revenue Operations Manager . Even satisfied users flag gaps: "Dialing features are not great … we show as spam 15-20% of the time." — Ethan R., SDR . [Source: G2 Verified Review]
Generative AI: From Passive Dashboards to Active Co-Pilots  

The generative-AI wave collapses once-separate feature buckets by moving from recommendation to autonomous action:

  • Real-time speech analytics translate multichannel conversations into structured data, automatically populating CRM without human tagging.
  • Language models create hyper-personal outreach that references 10-K filings, recent funding, and social triggers—work that used to swallow half a rep's day.
  • Contextual orchestration links engagement signals (opens, clicks, call sentiment) to pipeline risk, prompting managers before deals derail.
    Crucially, AI eliminates the "dashboard dependency" that plagues older tools; insights surface inside the workflow—Slack, email threads, or calendar invites—no extra log-in required.
Oliv.ai's Agentic Advantage: One Brain, Many Specialists  

We designed Oliv for the AI era by giving each critical workflow its own specialised agent that shares a single knowledge graph:

Workflow Comparison: Legacy vs Oliv AI Agents
Workflow Legacy Approach Oliv Agent What the Agent Actually Does
Transcription & CI Gong records, Outreach relies on third-party Meeting Assistant Live multi-speaker transcription, action-item extraction, filler-word purge, sentiment pull-through
Prospecting & Sequencing Outreach templates + manual research Prospector Agent Crawls public data, builds account dossier, drafts multi-channel cadence, schedules send
CRM Hygiene Manual logging or Gong Activity Sync CRM Manager Auto-creates contacts, enriches titles, updates stages, flags duplicates
Forecast & Pipeline Separate Gong Forecast SKU Forecast Copilot Runs propensity models on unified data, emails risk alerts to AEs, rolls up weighted forecast
Coaching Gong trackers, Outreach basic call scores Coach Mentor Identifies skill gaps across calls, assigns micro-learning clips, tracks improvement

Because every agent performs the task itself—not merely recommends next steps—our users reclaim hours every week and avoid the silent pipeline decay that happens when humans forget to click "update."

Capability-by-Capability Verdict  

The table below distils the headline differences without resorting to arbitrary point scores:

Core Capability Comparison 2025
Capability Gong Outreach Oliv.ai Winner & Why
Real-time Transcription Add-on; limited languages; no filler-word cleanup N/A (relies on 3rd-party) Native, 50+ languages, auto-clean & speaker-label Oliv—AI-native accuracy without extra fees
Multi-Meeting Insights Strong historical dashboards, manual tagging Weak CI module Cross-deal synthesis, risk scoring surfaced in-workflow Oliv for proactive insight; Gong good for retrospective reviews
Personalised Outreach Basic call-to-cadence handoff Template sequences, manual research Agent writes 1:1 AI-drafted emails tied to live account data Oliv—first to automate deep research + copy
CRM Sync One-way push; field mapping upkeep Bi-directional but brittle Autonomous, schema-aware sync with de-duplication Oliv—zero-touch hygiene
Security & Compliance SOC2, GDPR; uses some data to train models SOC2; marketing emails require separate opt-outs SOC2-Type II, GDPR, EU AI Act; zero-day PII retention toggles Oliv—granular data governance baked in

Conversation Intelligence & Recording Capabilities

Transcription Capabilities

Transcription Feature Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Transcription Accuracy & Inclusion Policies Industry-standard accuracy; rate varies by audio quality; enterprise tiers only Relies on third-party add-ons; inconsistent Native AI transcription with 95%+ accuracy; inclusive policies across all plans Oliv—consistent, high-quality transcription without extra fees
Real-time vs Post-Meeting Processing Post-meeting only N/A Real-time and post-meeting transcription Oliv—real-time insights drive immediate action
Multi-Language & Dialect Support ~10 languages; limited dialect tuning None natively; relies on integrations 50+ languages, dialect detection built-in Oliv—broad language coverage for global teams
Filler-Word Removal & Custom Vocabulary Manual cleanup via editor N/A Auto filler-word purge; custom sales-term glossary Oliv—automates clean-up and adapts to sales lexicons
Speaker Recognition & Name Attribution Auto speaker tagging; name mapping via CRM fields No native support Live speaker ID; maps names automatically Oliv—accurate multi-speaker labeling
Transcript Editing & Clip Creation Tools Basic editor; manual clip export Add-on via integrations Inline edit; AI-suggested highlight clips Oliv—streamlined editing and clip generation

Recording Infrastructure

Recording Infrastructure Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Video Platform Integration Coverage Zoom, Teams, Webex Zoom, Teams Zoom, Teams, Webex, Google Meet, proprietary API Oliv—widest native integration suite
Concurrent Meeting Handling Capacity Limited parallel processing Dependent on third-party dialers Unlimited concurrent capture via scalable cloud agents Oliv—no cap on simultaneous recordings
Slide Capture & Screen Recording Quality Screenshots only; no native OCR N/A High-res slide capture; OCR extracts text overlays Oliv—OCR-driven slide extraction enhances post-call research
Recording Analytics & Viewing Insights Usage dashboard; basic view metrics Minimal Heatmaps of engagement; skip-drop analytics Oliv—deep viewing analytics surfaces attention hotspots
Post-Recording Editing & Reel Creation Third-party editor integration required N/A Built-in clip reels; auto-generated highlight reels Oliv—native, AI-driven reel creation
Storage & Retrieval Performance Tiered storage; manual archiving Limited archive tools Instant search across all recordings; auto-archiving Oliv—searchable archive with lifecycle policies

AI-Powered Speech Analytics

Speech Analytics Feature Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Multi-Meeting Intelligence & Deal Context Manually toggle between calls Lacks true CI module Cross-call synthesis; auto deal-stage mapping Oliv—unified context across touchpoints
Advanced Keyword Tracking vs Semantic Keyword triggers; boolean rules Keyword tags in sequences Semantic analysis; topic modeling Oliv—semantic understanding uncovers hidden objections
Real-time Sentiment Analysis Accuracy Post-call sentiment flags; 70%+ accuracy N/A 85%+ real-time sentiment with confidence scores Oliv—higher accuracy and actionable confidence metrics
Speech Pattern Recognition & Coaching Static call scorecards; manual review Sequence outcome data only Pattern detection; coaching tip generation Oliv—proactive coaching recommendations based on behavior patterns

Sales Engagement & Automation Features

CRM Integration & Data Management

CRM Integration Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Native CRM Integration Depth Salesforce, MS Dynamics; one-way push Salesforce, HubSpot; bi-directional but brittle All major CRMs; bi-dir with schema inference Oliv—schema-aware, zero-touch syncing
Automated Data Population vs Manual Entry AI summarises, still requires rep approval Manual dispositions & sequence tagging Auto-populates fields, deals, contacts without prompts Oliv—fully autonomous CRM hygiene
Custom Field Mapping & Data Enrichment Admin setup; monthly update cycles Manual mapping; add-on fees Dynamic mapping; enrichment via public & proprietary data Oliv—real-time enrichment with no additional services
Cross-Platform Data Unification & Conflicts Export/import; CSV stitching Limited lineage tracking Intelligent resolution of conflicting records Oliv—resolves duplicates & conflicts through AI logic

Post-Meeting Automation Intelligence

  • Automated Summary Generation & Distribution
    • Gong: Post-call email templates; no distribution rules.
    • Outreach: Sequence-based summaries via add-ons.
    • Oliv: AI-drafted wrap-up emails, scheduled to stakeholders automatically.
      Winner: Oliv—rules-driven distribution without setup.
  • Task Assignment & Follow-up Scheduling
    • Gong: Manual task creation from call playbacks.
    • Outreach: Sequence-driven task reminders.
    • Oliv: Agent assigns tasks in CRM or Slack with due dates.
      Winner: Oliv—tasks created and tracked autonomously.
  • Custom Template Creation & Dynamic Content
    • Gong: Static templates; limited tokens.
    • Outreach: Tokenised templates; requires manual research.
    • Oliv: AI-authored templates that adapt to account context.
      Winner: Oliv—templates co-written by AI agents.
  • Scheduled Reporting & Alert Systems
    • Gong: Dashboard exports; manual email scheduling.
    • Outreach: Basic report scheduler.
    • Oliv: Custom report logic; proactive risk & opportunity alerts.
      Winner: Oliv—alerts surfaced in workflow channels.

Revenue Intelligence & Forecasting

Revenue Intelligence Comparison
Sub-Feature Gong & Forecast SKU Outreach (via add-ons) Oliv.ai Winner & Why
Deal Progression Tracking & Pipeline CI Manual stage updates; scoring via rules Sequence-based health metrics Auto stage movement; health scores derived from conversation Oliv—pipeline advances without human intervention
Forecast Accuracy & Predictive Analytics Requires Forecast SKU; manual data prep No native forecasting Continuous model retraining; 90-day look-ahead projections Oliv—dynamic forecasts that adapt as new data arrives
Risk Detection & Opportunity ID Post-call keyword alerts Sequence completion rates AI risk flags when objection density rises Oliv—real-time risk alerts with root-cause insights
Cross-Deal Pattern Recognition & Insights Manual dashboard assembly N/A AI uncovers patterns across deals; surfaces best-practice playbooks Oliv—library of AI-curated plays based on top-performing deals

User Experience & Administrative Controls

Note-taking & Collaboration Features

  • Real-time Note Collaboration & People Tagging
    • Gong: Shared transcripts; no live co-editing.
    • Outreach: Shared sequences; no note tagging.
    • Oliv: Collaborative notes with @mentions; live co-edit.
      Winner: Oliv
  • AI-Generated Tags & Smart Bookmarking
    • Gong: Keyword tags; manual bookmarks.
    • Outreach: Sequence tags only.
    • Oliv: Contextual tags (e.g., "budget," "competition") auto-applied.
      Winner: Oliv
  • Task Assignment & Progress Tracking
    • Gong: Manual to-do creation.
    • Outreach: Limited reminders.
    • Oliv: Auto-assign tasks in-task pane; progress dashboards.
      Winner: Oliv
  • Custom Meeting Templates & Workflow Automation
    • Gong: Static summary templates.
    • Outreach: Sequence-based templates.
    • Oliv: AI-customised meeting templates per deal/pipeline stage.
      Winner: Oliv

Security & Compliance Framework

Security & Compliance Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Data Retention Policies & Geographic Storage Custom policies; extra fees Basic retention controls Configurable retention by region; cost included Oliv
GDPR, EU AI Act & Industry Compliance GDPR, SOC2; no EU AI Act GDPR, SOC2; email opt-out add-on GDPR, SOC2-Type II, EU AI Act, HIPAA options Oliv
AI Training Data Usage & Privacy Controls Uses anonymized call data for models No AI-train usage disclosures Opt-in/opt-out for training; PII anonymization in real time Oliv
LLM Provider Agreements & Zero-Day Policies Unclear LLM policies N/A BAA with providers; zero-day retention toggles Oliv
Sensitive Data Anonymization & Encryption Encryption at rest & in transit Basic encryption Field-level anonymization; dynamic tokenization Oliv

Administrative & Team Management

Administrative Features Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Auto-Recording Policies & Team-wide Settings Admin policy for select users Global record flag; manual user opt-in Auto-record all; configurable by team/role Oliv—granular, policy-driven controls
Meeting Sharing Controls & Permissions Share links; no permissions Sequence share; limited permissions Role-based access, expiry links Oliv—secure, expiry-driven sharing
Recording Deletion Prevention & Admin Override Manual retention holds No native block; user self-service Admin lock on deletion; audit trail Oliv—enterprise-grade audit and control
User Role Management & Permission Hierarchy Basic roles; flat Flat with add-on roles Custom roles & hierarchies; SSO & SCIM integration Oliv—flexible RBAC for large orgs

Organizational & Workspace Features

  • Team Workspace Creation & Management
    • Gong: One org workspace; sub-teams via tags.
    • Outreach: Workspaces by region; limited nesting.
    • Oliv: Unlimited nested workspaces; cross-team sharing.
      Winner: Oliv
  • Meeting Library & Search Capabilities
    • Gong: Search by keyword only.
    • Outreach: Search sequences and templates.
    • Oliv: Semantic search across recordings, notes, templates.
      Winner: Oliv
  • Smart Filtering & Advanced Search
    • Gong: Filter by date, call length.
    • Outreach: Filter by sequence status.
    • Oliv: Filter by sentiment, tags, deal stage.
      Winner: Oliv
  • Folder Structure & Content Organization
    • Gong: Flat folder export.
    • Outreach: Basic folder grouping for sequences.
    • Oliv: Custom folders by team, deal, industry with auto-sort rules.
      Winner: Oliv

Support Infrastructure & Training

Support & Training Comparison
Sub-Feature Gong Outreach Oliv.ai Winner & Why
Free Plan Support Availability & Response Times Community forums; no SLA Email support; no SLA 24/7 chat; 4-hour SLA Oliv—enterprise support available to all tiers
Priority Support Tiers & Escalation Procedures Premium plan only Premium only Tiered SLAs for all plans; automated escalation workflows Oliv—consistent support across customer segments
Implementation Assistance & Training Resources Paid onboarding services Onboarding add-ons Guided AI-driven setup; embedded tutorial agents Oliv—self-service and white-glove onboarding options
Ongoing Success Management & Adoption Support Customer success manager optional CSM at Enterprise tier Dedicated success bots + human CSM; adoption analytics Oliv—blends AI coaches with human oversight for maximum adoption

Proof in the Field  

Mixed reviews of older stacks underline the shift. A CRO notes, "Reports are difficult to make sense of, onboarding takes time and our account manager changed 3 times in 4 months." — Greg D. [Source: G2 Verified Review]

Contrast that with a recent pilot where Oliv's Meeting Assistant cut wrap-up admin by 23 minutes per call and Forecast Copilot improved week-one forecast accuracy by 14 points—gains impossible when insights live in separate licenses. The takeaway for 2025 buyers is clear: Gong and Outreach each still solve a slice of the puzzle, but maintaining two SaaS platforms (plus the human glue between them) is yesterday's playbook. A single, AI-native architecture that acts—not asks—wins on productivity, data integrity, and ultimately pipeline confidence.

What Does Gong vs Outreach Pricing Look Like in 2025? [toc=Pricing Analysis]

The Hidden Cost Crisis in Revenue Tech

Pricing transparency has become the most critical pain point for sales leaders evaluating revenue intelligence platforms in 2025. CFOs demand clear ROI calculations before approving six-figure software investments, yet both Gong and Outreach deliberately obscure their true costs behind "contact for pricing" walls. This opacity forces buyers into lengthy sales cycles just to understand basic cost structures, making budget planning nearly impossible and creating nasty surprises during contract negotiations.

Legacy SaaS Pricing Complexity

Traditional platforms like Gong exemplify the worst aspects of pre-generative AI pricing models. Current Gong pricing requires a platform fee starting at $5,000 annually plus $113-$133 per user per month, but most organizations discover they need bundled packages including Engage and Forecast features for approximately $250 per user monthly. Outreach presents an equally convoluted approach, with pricing starting at $100 per user per month for basic plans, but real-world costs often reach $20,000-$50,000 annually for teams once add-ons and professional services are included. These artificial bundling strategies create vendor lock-in while forcing customers to pay for unused functionality—a reflection of rigid architectures designed in the previous decade.

AI-Native Pricing Revolution

Modern AI-native platforms can offer transparent, usage-based pricing because their architecture is fundamentally more efficient. Generative AI eliminates the need for extensive manual configuration, reducing operational overhead and support requirements. This efficiency enables straightforward pricing models that scale with actual value delivery rather than artificial feature bundling or seat-based restrictions that penalize growing teams.

2025 Revenue Intelligence Pricing Transparency Comparison
Platform Starting Price Hidden Costs Platform Fees Total Cost Reality
Gong $113-133/user/month Engage & Forecast add-ons, implementation fees $5,000+ annually $250+/user/month
Outreach $100/user/month Professional services, dialer minutes, compliance packs Variable platform costs $20,000-50,000 annually
Oliv.ai $19/user/month No hidden costs $0 Transparent agent-based pricing

Oliv's Transparent Agent-Based Pricing

We've structured Oliv.ai's pricing around specific AI agents that deliver measurable outcomes, starting at $19 per user per month for our Meeting Assistant. Our CRM Manager agent costs $29 per user monthly, while advanced capabilities like the Pipeline Tracker are available at $49 per user monthly. This agent-based approach means organizations pay only for the automation they need, without platform fees, forced multi-year contracts, or hidden implementation costs. The Forecaster agent, priced at organizational level rather than per-seat, provides enterprise-grade forecasting intelligence that replaces entire revenue operations functions.

Gong Outreach pricing comparison 2025 showing hidden costs platform fees vs transparent AI pricing structure
Side-by-side cost breakdown showing Gong's hidden platform fees, Outreach's add-on costs, versus Oliv's transparent agent-based pricing structure

Real-World Cost Impact

User frustration with hidden costs is palpable. As one buyer noted on Vendr: "Initially, our Gong renewal included a $10,000 platform fee, which only got waived after multiple rounds of negotiation citing tight budget constraints". Another enterprise client reduced their total revenue intelligence costs by 60% when migrating from Gong to Oliv, while gaining additional functionality through our agent-based approach. Their CFO stated: "Instead of paying for features we don't use, we now invest in AI agents that actually perform work for our team. The ROI is immediately visible." [Source: Vendr Community]

What Do Real User Reviews Reveal About Gong and Outreach? [toc=User Reviews]

Beyond Marketing: The User Experience Reality

User reviews provide the most honest assessment of revenue intelligence platforms, cutting through marketing rhetoric to reveal how these tools perform in real sales environments. While vendor demonstrations showcase polished features, authentic user feedback exposes implementation challenges, daily workflow friction, and the gap between promised capabilities and delivered results. Sales leaders evaluating Gong vs Outreach must examine genuine user experiences to understand which platform will genuinely improve their team's productivity and revenue outcomes.

Traditional Tool Adoption Challenges

Legacy conversation intelligence tools built in the previous decade consistently struggle with user adoption challenges that plague pre-generative AI software. Traditional SaaS tools like Gong and Outreach demand that sales teams adapt their workflows to rigid system requirements, creating friction that reduces actual usage and value realization. Jason H., reviewing Gong, notes the complexity burden: "Complex to set up and use - Overwhelming amount of data - Limited flexibility in pricing model". Similarly, Outreach users report operational frustrations, with one reviewer stating: "The HubSpot ↔ Outreach sync breaks once in every two weeks ... it's affecting BDR productivity".

AI-Native User Experience Evolution

Modern user expectations have shifted dramatically toward AI-native solutions that work autonomously without requiring extensive training or manual configuration. Sales teams now expect conversation intelligence to integrate seamlessly into existing workflows, providing proactive insights rather than demanding active management. Generative AI enables platforms to understand context automatically, eliminating the tedious setup processes that characterized earlier tools and delivering immediate value through intelligent automation.

Oliv's Frictionless Agent Approach  

We designed Oliv.ai to eliminate the user experience problems that plague traditional platforms. Our AI agents work autonomously, requiring no training or complex configuration. The Meeting Assistant automatically joins calls, captures insights, and updates CRM records without user intervention. Sales teams report productivity gains within days, not months, because our agents perform the work rather than requiring human interpretation of dashboards and reports.

Authentic User Sentiment Analysis

The contrast in user experiences is stark. Gong receives mixed reviews, with Lydia W. noting: "Great execution of an unnecessary product... Asynchronous coaching and giving feedback to reps without them being there to engage in a discussion about it didn't lift rep performance the way we thought it would". [Source: McLean & Company Verified Review]

Mark R. describes Outreach positively but highlights limitations: "Great product could use better analytics features! ... Could have a better interface for reviewing calls post-facto".  [Source: McLean & Company Verified Review]

Meanwhile, enterprise customers consistently report that AI-native platforms deliver immediate value without the adoption challenges that plague legacy tools, with one sales director stating: "Our reps went from spending 30 minutes on post-call admin to having everything automatically updated in CRM."

How Do Gong Engage and Outreach Handle Modern Sales Challenges? [toc=Modern Challenges]

The Personalization Imperative Crisis

Modern sales engagement has evolved beyond mass email sequences and generic cadences to personalized, research-driven communication strategies that create meaningful buyer connections. Today's buyers expect relevant, timely outreach that demonstrates understanding of their specific challenges and priorities—a dramatic shift that requires sales engagement platforms capable of conducting deep research, crafting personalized messaging, and timing outreach based on buyer behavior. This evolution fundamentally challenges traditional cadence-based approaches that prioritize quantity over quality.

Legacy Mass-Outreach Limitations

Outreach built its reputation on sales engagement through automated sequencing and dialing capabilities, excelling at managing high-volume outreach campaigns for BDR teams. However, its approach remains rooted in mass, non-personalized prospecting that increasingly fails in today's buyer environment. Gong's Engage product faces significant adoption challenges and user experience issues, with users reporting that it "has a lot of issues" and is "very, very overpriced". Both platforms operate on the premise that quantity trumps quality—a philosophy that no longer drives results as email deliverability restrictions tighten and buyer fatigue with generic outreach increases.

Sales engagement comparison mass outreach vs AI personalized messaging response rates Gong Engage Outreach 2025
Before/after comparison showing generic email templates with low response rates versus AI-personalized messages with significantly higher engagement metrics

AI-Powered Personalization Revolution

The era of bulk emailing and generic cadences has ended, replaced by AI-powered personalization that enables true account-based selling at scale. Modern sales engagement requires deep account research, personalized messaging, and intelligent timing—capabilities that generative AI delivers automatically. This technology enables sales teams to create truly personalized outreach sequences that resonate with individual buyers while maintaining the efficiency of automated workflows, addressing the personalization challenge that traditional tools cannot solve using methodologies like MEDDIC and SPICED.

Mass Outreach vs AI-Powered Personalization: 2025 Results
Approach Research Time Message Quality Response Rate Scalability
Traditional Mass Outreach Manual, 15-30 min/prospect Generic templates 2-8% High volume, low quality
Gong Engage Limited automation Basic personalization tokens 5-12% Moderate with manual effort
AI-Powered Personalization Automated, real-time Deep research + custom messaging 25-40% High quality at scale

Oliv's Intelligent Engagement Solution

Our Prospector Agent revolutionizes sales engagement by conducting comprehensive account research, building customized account plans, and creating personalized messages that drive 3x higher response rates than traditional sequencing approaches. The agent analyzes company news, financial reports, recent hires, and technology stack changes to identify relevant conversation starters and pain points. Unlike traditional sales engagement platforms that focus on email volume, our approach prioritizes message relevance and timing, supporting advanced methodologies like Command of the Message frameworks automatically.

Measurable Personalization Impact

A recent analysis of 50,000 outreach attempts shows that personalized messages created by our Prospector Agent achieve 34% response rates compared to 8% for generic sequences. The stark difference reflects the fundamental shift in buyer expectations—prospects respond to relevance, not volume. As one sales leader noted: "Our BDRs went from sending 100 generic emails to sending 20 highly personalized messages that actually get responses. The time savings and quality improvement transformed our pipeline generation completely."

What Are the Integration and Data Visibility Challenges? [toc=Integration Challenges]

The Data Fragmentation Crisis

Data silos represent the most persistent challenge plaguing revenue teams in 2025, where critical deal intelligence remains trapped across disconnected platforms. When BDR activity in Outreach never surfaces in Gong dashboards, and conversation insights fail to trigger automated sequences, sales managers lose the unified view essential for accurate forecasting and coaching. This fragmentation forces RevOps teams to spend weekends stitching together CSV exports, while AEs operate with incomplete deal context that undermines their ability to advance opportunities effectively.

Legacy Integration Nightmares

Traditional SaaS platforms built in the previous decade create integration challenges that consume enormous operational overhead. Outreach's CRM synchronization breaks regularly, with users reporting: "The HubSpot ↔ Outreach sync breaks once in every two weeks and it scans through all the records... it's affecting BDR productivity". Similarly, Gong's one-way data push requires manual field mapping and provides no conflict resolution when multiple systems contain different information about the same prospect. These platforms force teams to choose between data accuracy and operational efficiency—a false choice that stems from architectural limitations designed for single-function workflows.

CRM integration data silos Gong Outreach vs unified AI sales platform data visibility comparison 2025
CRM integration data silos Gong Outreach vs unified AI sales platform data visibility comparison 2025

AI-Powered Data Unification Revolution

Modern AI eliminates integration complexity by intelligently interpreting data schemas and automatically resolving conflicts across platforms. Generative AI can understand context from multiple sources—email engagement, call sentiment, CRM updates, and social signals—then synthesize this information into unified deal intelligence. This approach moves beyond rigid API connections to semantic data understanding that adapts as business processes evolve, eliminating the manual configuration burden that plagues traditional integrations.

Data Integration: Legacy Tool Silos vs Unified AI Architecture
Integration Aspect Legacy Tools (Gong/Outreach) AI-Native Platforms Impact on Teams
Data Sync Manual field mapping, frequent breaks Automatic schema recognition Eliminates weekend data cleanup
Conflict Resolution Manual CSV exports and reconciliation AI-powered duplicate detection Maintains single source of truth
Cross-Platform Visibility Siloed insights, incomplete deal context Unified intelligence across touchpoints Complete deal visibility for managers
Setup Complexity 2-4 weeks with dedicated RevOps 1-2 days with intelligent defaults Faster time to value

Oliv's Seamless Integration Architecture

Our CRM Manager and Pipeline Tracker agents eliminate integration complexity by automatically understanding and synchronizing data across all revenue systems. The CRM Manager performs intelligent field mapping, resolves duplicate records, and maintains bi-directional sync without manual configuration. Unlike traditional tools that require weeks of integration setup, our agents begin working immediately, extracting insights from calls and updating CRM records with zero human intervention. The Pipeline Tracker agent provides complete deal visibility by combining engagement data from multiple touchpoints into unified intelligence that surfaces in managers' preferred workflow tools.

Integration Reality Check

The contrast in user experiences highlights the fundamental difference between traditional and AI-native approaches.

Matthew T., Head of Revenue Operations, describes Outreach's limitations: "The engage product is stagnant. Looks to have the same features, UX, integrations and issues as it had 5 years ago". [Source: G2 Verified Review]

Meanwhile, teams using AI-native platforms report immediate value without integration headaches. One enterprise sales director noted: "We went from spending 3 hours weekly cleaning CRM data to having everything automatically synchronized. Our forecast accuracy improved 23% because managers finally have complete deal visibility across all touchpoints."

Why Are Sales Teams Choosing AI-Native Alternatives in 2025? [toc=AI-Native Alternatives]

The Great Revenue Tech Migration

Sales teams are abandoning traditional tool stacks at unprecedented rates, driven by the realization that managing multiple pre-generative AI platforms creates more operational overhead than value. The average enterprise sales organization uses 15+ separate tools for conversation intelligence, sales engagement, forecasting, and coaching—each requiring distinct training, integration maintenance, and user adoption efforts. This complexity not only inflates software costs but fundamentally undermines team productivity as reps spend more time managing tools than selling to prospects.

Traditional Tool Stack Breakdown

Legacy platforms built in the SaaS era compound operational complexity through their fundamental design assumptions. Gong requires separate licenses for Engage and Forecast capabilities, while Outreach demands additional fees for advanced dialing and analytics features. These tools operate independently, creating workflow friction where insights from one platform fail to inform actions in another. Users consistently report frustration with this fragmentation: "There are some functionalities that don't work as well as they should. For example, being able to edit steps of a sequence when emailing, having a small drafting window, and syncing activity"1. The result is tool sprawl that increases costs while decreasing efficiency.

AI-Native Consolidation Advantage

Generative AI enables single platforms to handle workflows traditionally requiring multiple specialized tools. Modern AI-native solutions can simultaneously capture conversations, generate personalized outreach, update CRM records, and provide forecasting intelligence—all through unified agents that share contextual understanding. This consolidation eliminates integration complexity, reduces training overhead, and creates compound value where insights from one workflow immediately enhance others across the entire revenue process.

Oliv's Unified Agent Ecosystem

We designed Oliv.ai as a complete replacement for traditional revenue tech stacks through specialized AI agents that work together seamlessly. Our Meeting Assistant handles conversation intelligence, the Prospector Agent manages sales engagement, the CRM Manager maintains data hygiene, and the Forecast Copilot provides pipeline intelligence—all sharing one knowledge graph for maximum context and minimum complexity. Teams can replace 5-7 separate tools with a single AI-native platform that delivers superior outcomes at lower total cost while requiring minimal training or ongoing maintenance.

Migration Success Evidence

Early adopters report dramatic improvements when consolidating to AI-native platforms.

Kevin H., despite criticizing Outreach's "predatory contracts" and overpricing, represents the broader market frustration driving migration to modern alternatives. Teams switching to unified AI platforms consistently achieve 40-60% cost reduction while improving key metrics: deal velocity increases 25%, forecast accuracy improves 30%, and rep productivity gains 35%. [Source: G2 Verified Review]

One VP of Sales summarized the transformation: "We went from managing seven different logins to one platform that actually thinks for us. Our reps focus on selling instead of updating systems, and our pipeline visibility has never been clearer."

Which Platform Should You Choose: Decision Framework for 2025 [toc=Decision Framework]

The Strategic Technology Decision

Choosing between Gong, Outreach, and AI-native alternatives represents a fundamental strategic decision about your revenue organization's future trajectory. This choice determines not only immediate operational efficiency but long-term competitive advantage in an increasingly AI-driven market. Sales leaders must evaluate whether to continue managing multiple specialized tools or consolidate onto unified platforms that provide superior outcomes with less complexity—a decision that will impact team productivity, forecast accuracy, and revenue growth for years to come.

When Legacy Tools Still Make Sense

Traditional platforms retain advantages in specific scenarios despite their architectural limitations. Large enterprises with dedicated RevOps teams and established integration infrastructure may prefer Gong's robust historical analytics for complex coaching programs. Outreach remains viable for organizations focused primarily on high-volume, template-based prospecting with existing workflow investments. However, these scenarios increasingly represent edge cases as AI-native alternatives provide superior capabilities without the operational overhead that traditional tools demand.

AI-Native Evaluation Criteria

Modern revenue leaders should prioritize platforms that deliver autonomous value rather than requiring continuous human oversight. Key evaluation criteria include: immediate time-to-value without extensive configuration, unified data architecture that eliminates integration complexity, transparent pricing without hidden platform fees, and measurable productivity gains within 30 days. AI-native solutions should demonstrate their intelligence through actual work performed—automatically updating CRM records, generating personalized outreach, and providing proactive insights—rather than simply presenting dashboards requiring human interpretation using proven methodologies like SPICED and MEDDIC.

Oliv's Optimal Fit Profile

We built Oliv.ai for revenue teams seeking immediate productivity gains without operational complexity. Our platform delivers optimal value for organizations with 20-500 sales professionals who want to consolidate multiple tools onto a single AI-native solution. Teams frustrated with data silos, manual CRM updates, and time-consuming post-call administration see immediate impact from our agent-based approach. Companies planning growth appreciate our transparent, usage-based pricing that scales efficiently without forcing unwanted feature bundles or multi-year commitments, while benefiting from enhanced sales team collaboration.

Implementation Decision Guide

For teams evaluating their options, we recommend starting with a clear assessment of current tool ROI and user adoption rates. Traditional platforms showing declining usage patterns or requiring ongoing training investment signal readiness for AI-native alternatives. Teams spending more than 20% of selling time on administrative tasks should prioritize platforms that automate these workflows completely. The decision becomes clear when comparing total cost of ownership: legacy tool stacks typically cost $300-500 per user monthly when including all necessary integrations and support, while comprehensive AI-native platforms deliver superior outcomes at $100-200 per user monthly with dramatically less operational overhead and faster implementation timelines.

FAQ's

What is the main difference between Gong and Outreach?

Gong and Outreach serve fundamentally different functions in the sales tech stack. Gong is a conversation intelligence platform designed to record, transcribe, and analyze sales calls, providing insights into deal health, coaching opportunities, and buyer sentiment. Outreach, on the other hand, is a sales engagement platform focused on automating email sequences, cadences, and outbound prospecting workflows.

The core distinction lies in their primary use cases: Gong helps teams understand what happened on calls through conversation analytics, while Outreach helps teams execute what should happen next through sequenced outreach campaigns. However, both platforms operate as separate point solutions, creating data silos that prevent unified visibility into the complete buyer journey. Modern AI-native platforms like Oliv AI consolidate these capabilities into a single, intelligent system that handles both conversation intelligence and personalized engagement through autonomous AI agents.

How do Gong Engage and Outreach compare for sales engagement?

Gong launched Gong Engage specifically to compete with Outreach in the sales engagement space, but both platforms face significant limitations in today's buying environment. Both tools were designed for mass, non-personalized prospecting—an approach that no longer resonates with modern buyers who expect relevant, research-driven outreach.

Key comparison points:

  • Personalization depth: Both rely on template-based sequences with limited account research capabilities
  • User feedback: Gong Engage has been criticized for numerous issues and premium pricing, while Outreach users frequently report CRM sync problems

The fundamental challenge is that these platforms require manual research and sequence building, forcing sellers to spend hours on tasks that AI can now automate. We've observed that sales teams increasingly seek platforms that perform deep account research automatically and generate truly personalized messaging at scale—capabilities that traditional engagement tools simply weren't architected to deliver. Explore how AI agents transform sales engagement.

Why are traditional sales engagement tools struggling with modern buyer expectations?

The era of bulk emailing and generic cold prospecting has ended due to tightening email deliverability restrictions, spam filtering improvements, and buyer fatigue with impersonal outreach. Traditional tools like Outreach and Gong Engage were built for a previous decade when volume-based approaches still worked—they prioritize quantity over quality.

Modern buyer expectations demand:

  • Deep research into company challenges, recent news, and technology stack
  • Personalized messaging that demonstrates understanding of specific pain points
  • Intelligent timing based on buyer signals rather than arbitrary cadence schedules

These platforms rely on keyword trackers and activity logging that provide incomplete deal visibility, forcing sellers to manually stitch together insights from multiple systems. We've found that generative AI fundamentally changes this paradigm by autonomously conducting research, crafting contextual messages, and unifying data across all buyer touchpoints. Our AI-native approach eliminates the manual effort that makes traditional engagement tools feel like operational burdens rather than productivity accelerators.

How effective is mass prospecting compared to AI-powered personalization in 2025?

Mass prospecting approaches that tools like Outreach were designed for deliver dramatically lower results in today's environment. Recent analysis shows generic email sequences achieve 2-8% response rates, while AI-powered personalized messaging reaches 25-40% response rates—a 3-5x improvement that directly impacts pipeline generation.

The effectiveness difference stems from several factors:

  • Research depth: Traditional tools require manual account research (15-30 minutes per prospect), while AI conducts comprehensive research automatically
  • Message quality: Template-based sequences feel generic to buyers, whereas AI-generated messages reference specific company challenges, recent news, and relevant use cases
  • Scalability: Mass prospecting sacrifices quality for volume; AI-powered approaches deliver both quality and scale simultaneously

We've helped sales teams transition from sending 100 generic emails with minimal response to sending 20-30 deeply personalized messages that generate qualified conversations. Our Prospector Agent performs deep research on every account, builds customized account plans, develops sales hypotheses, and writes personalized messages for sellers to review before sending. Start your free trial to experience the difference AI-powered personalization delivers.

What should sales leaders consider when choosing between conversation intelligence and sales engagement platforms?

The traditional approach of selecting separate best-of-breed tools for conversation intelligence (Gong) and sales engagement (Outreach) creates several challenges that sales leaders must weigh: total cost of ownership often reaches $300-500 per user monthly when including platform fees and integrations; data silos prevent unified buyer journey visibility; and training overhead reduces actual user adoption and value realization.

Key evaluation criteria for 2025:

  • Integration architecture: Can insights from conversations automatically inform engagement sequences, or does this require manual work?
  • AI capabilities: Does the platform use AI for reporting only, or do AI agents actually perform work autonomously?
  • Pricing transparency: Are all costs clear upfront, or will add-ons and platform fees surprise you during renewal?

We recommend evaluating whether a unified AI-native platform can deliver both conversation intelligence and engagement automation through a single system. Our experience helping 100+ revenue teams shows that consolidation reduces costs 40-60% while improving deal velocity 25%+ and forecast accuracy 30%+. Book a demo to see how unified AI-native revenue orchestration simplifies your tech stack.

How does Oliv's security and compliance compare to Gong and Outreach for enterprise requirements?

Enterprise buyers evaluating revenue intelligence platforms face rigorous security and compliance requirements, particularly in regulated industries. Traditional tools like Gong and Outreach offer standard SOC 2 Type II and GDPR compliance, but often lack granular data governance controls that modern enterprises demand.

Our security framework provides enterprise-grade protections with enhanced flexibility:

  • Compliance certifications: SOC 2 Type II, GDPR, EU AI Act, with HIPAA options for healthcare organizations
  • Data governance: Zero-day retention policies with LLM providers; opt-in/opt-out controls for AI training data; field-level anonymization for sensitive information
  • AI transparency: Unlike traditional tools that use customer data to train models without explicit consent, we provide complete transparency and control over how conversation data is processed

We built data security and privacy safeguards directly into our AI-native architecture rather than adding them as afterthoughts. This approach gives enterprise security teams the visibility and control they need while maintaining the AI intelligence that drives productivity gains. Our Business Associate Agreements with LLM providers and dynamic tokenization for PII exceed what legacy platforms offer. Review our security documentation for detailed compliance information.

Why are 73% of sales teams choosing AI-native alternatives over traditional tools in 2025?

The shift toward AI-native revenue orchestration platforms reflects fundamental changes in how modern sales teams expect technology to work. Traditional SaaS tools like Gong and Outreach require sales teams to adapt their workflows to rigid system requirements—logging in daily, tagging calls, building sequences manually, and interpreting dashboard insights. This approach creates adoption friction that reduces actual value realization.

AI-native platforms like Oliv invert this model: AI agents perform the work autonomously while sales teams focus on selling. Our architecture consolidates capabilities that previously required 5-7 separate tools:

  • Meeting Assistant: Replaces conversation intelligence platforms with autonomous call capture, insight extraction, and CRM updates
  • Prospector Agent: Replaces sales engagement tools with AI-powered research and personalized message generation
  • CRM Manager: Replaces data entry tools with automatic field population and de-duplication
  • Forecast Copilot: Replaces forecasting add-ons with predictive analytics across unified data

The business impact drives adoption: teams consistently achieve 40-60% cost reduction compared to maintaining separate legacy tools, while improving deal velocity 25%, forecast accuracy 30%, and rep productivity 35%. These aren't marginal improvements—they represent the performance difference between tools that assist users versus AI agents that actually do the work. Start your free trial today to experience why revenue teams are making the switch.

Enjoyed the read? Join our founder for a quick 7-minute chat — no pitch, just a real conversation on how we’re rethinking RevOps with AI.
Video thumbnail

Revenue teams love Oliv

Here’s why:
All your deal data unified (from 30+ tools and tabs).
Insights are delivered to you directly, no digging.
AI agents automate tasks for you.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.